The Blue Pure 411 air purifier combines energy efficiency, performance, and design in one powerful machine. It’s cylindrical shape allows for 360-degree air intake, drawing in air from all directions to effectively capture 99 percent of airborne pollutants in the air, such as allergies, dust, mold, pet dander, smoke, and pollen. Blue’s one-button control allows the consumer to turn the unit on and off, and set the speed at the push of a button, also alerting them when the unit needs a filter change by glowing red. To match the purifier with consumers’ interior style, the unit comes with fabric pre-filters, available in various colors. Along with it’s compact size, it also comes Energy Star certified for low energy consumption (1.5-10W), and whisper quiet noise levels (17-46 dB (A). With a retail price of just $99, the Blue Pure 411 is an affordable option for families that want to provide clean air in the home, whether it’s in a bedroom, nursery, kitchen, or office.