Innovation: Does this product do something really cool and different from other items on the market? Is it groundbreaking or a big improvement over something that already exists?
Impact: Will this make a real difference in the lives of new, expectant or trying-to-be parents and/or their babies? What is the problem that your product is seeking to solve, and how is it addressing this challenge?
Implementation: Is this fun, easy or understandable to use? Does it excel in form factor, design aesthetic and/or user experience?
Usefulness: Will people want to use this product again and again? Does it provide real value to parents and/or helps them parent better or differently?